When it comes to social media, the photo-heavy social networks across the board lure more women than men. Perhaps it could be that the fairer gender is more obsessed than their masculine counterparts with showing the world just how great-a-life they are leading. ‘They be like “just look at how fantastic my existence is” and they want the whole world to know.’
Well, according to data from a company in the business of measuring internet traffic, comScore. Women make up 58% of Instagram’s 108 million unique visitors, while men make up 42%. Apparently, this double-digit disparity between male and female Instagram users has been consistent even in 2015.
Although Instagram with its over half a billion users has people from all walks of life, according to Alice Marwick, a social media researcher at Fordham University. The diversity of people using Instagram does not prevent most of the users conforming to a generic idea of how people should look like.
Marwic says, “With the most mainstream Instagram users we see very conventional beauty standards and aesthetics.” It is this singular focus that is driving women to the …read more